§ legal

Privacy Policy

Effective date: [[EFFECTIVE_DATE]]

This Privacy Policy explains how [[LEGAL_NAME]] (“GeoFoundry”, “we”, “us”) collects, uses, discloses, and protects personal information when you visit our website, request a free AI Visibility Check, purchase our reports or services, apply for a position, or otherwise interact with us. We operate in Canada and comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

1. Information we collect

We collect personal information you provide directly to us:

  • Contact and business details — your name, email address, business name, business website, city/service area, and the contents of messages you send us through our forms, by email, or on calls.
  • Service data — when you request a check or purchase a report, the domain and business information needed to run the analysis, and the results we generate for you.
  • Job applications — the position applied for and any information you include with your application.
  • Billing information — when you purchase services, payment details are collected and processed by our payment provider; we do not store full payment card numbers on our systems.

We also collect limited information automatically:

  • Technical and log data — IP address, browser type, device information, pages visited, and referring pages, collected through standard server and hosting-provider logs for security and operations.
  • Campaign attribution — if you arrive from one of our advertisements or campaigns, the form you submit includes a campaign or source identifier so we know which campaign brought you.
  • Local preferences — we store your light/dark theme choice in your browser's local storage. This stays on your device and is not transmitted to us.

2. Information about businesses in our analyses

Our service analyzes how publicly available AI systems describe businesses, using public information such as business websites and publicly accessible AI responses. This analysis concerns businesses, not individuals. Where personal information appears incidentally in such public sources (for example, a named owner on a business website), we use it only for the purpose of the analysis requested and do not build profiles of individuals.

3. How we use personal information

  • To provide the services you request — running checks, preparing reports, and delivering results by email.
  • To respond to your inquiries, demo requests, and job applications.
  • To administer billing, accounts, and customer relationships.
  • To operate, secure, and improve our website and services, including spam and abuse prevention.
  • To measure which campaigns and pages generate inquiries.
  • To send you the specific communications you asked for (for example, launch notification or your check results). We do not add you to marketing lists without your consent, and every marketing email includes an unsubscribe link.
  • To comply with legal obligations.

4. Consent

We collect, use, and disclose personal information with your consent, or as permitted or required by law. Providing information through our forms constitutes consent to use it for the stated purpose. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us at [[EMAIL]]. Withdrawing consent may limit our ability to provide services.

5. When we share information

We do not sell personal information. We share it only with:

  • Service providers who process data on our behalf under appropriate safeguards — such as website hosting and content delivery, form and email delivery, payment processing, and the AI providers whose systems we query to perform an analysis you request.
  • Legal and safety recipients — where required by law, court order, or lawful request, or to protect our rights, users, or the public.
  • Business transfers — in connection with a merger, acquisition, financing, or sale of assets, in which case this policy continues to apply to the transferred information.

Some service providers may store or process information outside Canada, including in the United States. Information stored in another jurisdiction is subject to that jurisdiction's laws and may be accessible to its authorities. Contact us for information about our service providers' locations and practices.

6. Retention

We keep personal information only as long as necessary for the purposes described above or as required by law (for example, tax and accounting records). Free-check submissions that do not become client relationships are deleted or anonymized within a reasonable period. When information is no longer needed, we delete it or de-identify it.

7. Security

We protect personal information with safeguards appropriate to its sensitivity, including encryption in transit (HTTPS), access limitations, and vendor due diligence. No method of transmission or storage is completely secure; if a breach creates a real risk of significant harm to you, we will notify you and the Office of the Privacy Commissioner of Canada as required by PIPEDA.

8. Your rights

You may, subject to limited legal exceptions:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Withdraw consent to our use of your information.
  • Ask questions or make a complaint about our practices.

To exercise these rights, contact our Privacy Officer at [[EMAIL]]. We will respond within the timelines required by law. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada (priv.gc.ca) or your provincial privacy regulator.

9. Residents of the United States

If we provide services to you in a U.S. state with a comprehensive privacy law (such as California, Colorado, Texas, or Virginia), you may have additional rights, including the right to know, delete, or correct personal information and the right to opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined in such laws. You may exercise applicable rights by contacting [[EMAIL]]; we will not discriminate against you for doing so.

10. Cookies and tracking

Our website currently uses no advertising cookies and no third-party tracking cookies. We use browser local storage for your theme preference, and our hosting provider may set strictly necessary cookies for security and performance. Embedded videos are served in privacy-enhanced mode, which limits the embed provider's tracking. If we add analytics or advertising technologies in the future, we will update this policy first.

11. Children

Our services are for businesses and are not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us personal information, contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. The effective date above reflects the latest revision. Material changes will be posted on this page, and where appropriate, communicated to you directly.

13. Contact us

Privacy Officer
[[LEGAL_NAME]]
[[ADDRESS]]
[[EMAIL]]

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